In August 2007, Kapoor replaced actress Soha Ali Khan, when she was hired as the brand ambassador for the clothing chain Globus on a two-year contract. Vinay Nadkarni, CEO of Globus Stores Pvt Ltd, explained that in an attempt to move away from being a multi-branded retail chain to adopting a single brand strategy for its stores, the clothing chain decided to appoint a different brand ambassador for its new business ventures. On being appointed by Globus, Kapoor commented, "I am delighted to be the face of Globus I look forward to spreading this new language of fashion across the nation Since her start, it was reported that the brand had experienced a 75 percent increase in sales
In February 2008, Kapoor announced that she would be launching her own line of clothing, thus becoming the first Indian actress to do so.100 She said, "I will be launching my exclusive line of clothes soon and I am quite sure people will like it. My clothing line is very reflective of my personal sense of style and will have my label on it. Just like I am pretty casual about my dressing, my line will also consist of an extremely wearable yet stylish collection. I am taking out this line in association with Globus, a brand that I am also the ambassadress for Kapoor further stated that she would also be involved in the planning and designing process of the clothing as well Her clothing line debuted several months later in stores across India and was well-received by the publicFollowing the end of her contract with Globus, Kapoor expressed her desire of working with an international design house from the Chambre Syndicale de la Haute Couture in France, to release her clothing line internationally. In January 2010, she explained that "I have the plans in place I just have to execute them However, Kapoor later noted that due to her prior commitments, her "plans have had to take a backseatHailing from a family deeply involved in the Bollywood film industry, Kapoor faced the media spotlight from a very young age despite not making her acting debut until 2000. As a child, Kapoor regularly attended award ceremonies and events with her mother Babita and sister Karisma Kapoor, and would also accompany her sister on set during filming. In an interview with Filmfare, she said that growing up in a film family helped her develop a sense of professionalism towards her work and remain grounded as a human being. Kapoor's off-screen life has been subject to wide media coverage in India with frequent press coverage of her weight and diet. She also created headlines with her much publicized breakup with Shahid Kapoor and her subsequent relationship with actor Saif Ali Khan. Often referred to as India's "Brangelina" ("Saifeena") by the press, her relationship with Khan has become one of the most reported celebrity stories in India since 2007. In recent years, in response to media speculation, Kapoor has developed a nonchalant relationship with the media and has gained a reputation for discussing her professional or private life with the press with no reservations.As one of her most distinctive physical features, Kapoor's lips have been cited by the Indian media as her trademark. Her off-screen image has been open to much debate and criticism. While a section of the press has described her as friendly and extremely close to her family others have described her as arrogant and vain, an image she gained following the portrayal of her character "Poo" in the film Kabhi Khushi Kabhie Gham... (2001 She subsequently went on to play similar type of characters in her films from 2002–03, which further established her off-screen as well as her on-screen image as an actress. Prior to the release of her 2004 film, Chameli, in which she played the role of a sex worker, Kapoor stated that, "there is a certain image that people identify you with. It always follows you whichever role you play. I am trying to transgress this image and become more screen-friendly than image-friendly. Following the release of Chameli, which helped her gain a new on-screen image,Kapoor was asked about her off-screen image. During an interview, she explained that as a child she was always taught to be self-confident, a trait she says was often misunderstood by the media for her arrogance.
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