Touted as the most creative Nigerian generated reality television show, the Nigerian Breweries sponsored annual Gulder Ultimate Search announced the commencement of its eighth instalment last week. 

The details which were unveiled at a press briefing held at the Lagos Brewery Bar last week, reveals that the organizers are not only infusing a new twist to the show, but have also upped the cumulative prizes for this 2011 edition which now stands in excess of N30 million. Also, this 2011 instalment will accommodate 30 contestants, 18 more than the previous edition did.

Almost immediately this announcement was made, the show started trending on different micro blogging sites and other online social network platforms. It received over five thousand thumbs up within the first 48 hours on Facebook while it also got numerous mentions on twitter. With the previous editions trailed with news of massive applications, it is hard not to see a repeat for this year's instalment.www.mannastores.com